Helping businesses to succeed on Southern Boulevard

The Southern Boulevard Merchant Association collaborates to build a vibrant commercial district by attracting businesses and shoppers, beautifying the neighborhood, and organizing community events.


Bronx Mutual Aid Network

A mutual aid resource where people can sign up to volunteer their services and/or if they are in need and need assistance. Other resources are also included in this doc.

Access the HRA Online

All in-person appointments with the HRA have been cancelled. NO NEGATIVE CASE ACTIONS WILL BE TAKEN. You can do everything listed at this link without coming to an HRA Center. Go online to, or download the ACCESS HRA mobile app, and log in or create an account.

Free Wifi at Home

  • Comcast – offering Essentials internet service designed for low-income families free for 60 days for new qualifying customers. Visit for more information. Call 1-855-8-INTERNET for set up.
  • Spectrum – households with K-12 students can get free Spectrum Wifi for 60 days (including free installation for new customers). Call 1-844-488-8395 for set up.

NYC Well

NYC Well is your connection to free, confidential mental health support. If you feel overwhelmed, or if you need help coping, you can contact NYC Well, a confidential 24/7 helpline, staffed by trained counselors. They can provide brief counseling and referrals to care in over 200 languages and other resources. Call 888-NYC-WELL (888-692-9355), Text “WELL” to 65173, or chat at


Free Legal Assistance

WHEDco is working with  Volunteers of Legal Service to provide free 1-on-1 advice remotely via phone or video conferencing to Bronx businesses. Common areas VOLS can help with are:

To set up an appointment, you can contact me at 347-906-2335 or email us at econdev(at)

Free Small Business Technical Assistance

Start Small Think Big is a nonprofit that provides free legal, marketing, and financial services to under-resourced entrepreneurs and can help you with the NYC funding applications. Visit their COVID-19 resource page for more information.

Start Small Think Big will be providing ongoing Virtual Office Hours to help answer any and all questions during this time. Reach out to the Finance team at or the Legal team at to help respond to your questions.


NYC COVID-19 Response & Impact Fund

The NYC COVID-19 Response & Impact Fund was created to aid nonprofit service providers struggling with the health and economic effects of the coronavirus.

It will give grants and interest-free loans to NYC-based nonprofits that are trying to meet the new and urgent needs that are hitting the city. Priority will be given to direct service providers addressing essential healthcare and food insecurity as well as arts and culture, because New York is the cultural capital of the nation. Your gift will help nonprofits with a variety of needs, including protective equipment, cleaning supplies, technological assistance, and support for financial losses.

Restaurant Response Program

The nonprofit, Rethink Food announced a restaurant response program wherein it will provide a $40,000 grant for 30 New York City-based restaurants at risk of closing operations due to the coronavirus outbreak.

The expectation is that restaurants accepted to participate in the program will use the funds to prepare meals for affordable price points, and temporarily operate on a distributor model to help mitigate the effects of any food shortages.

US Small Business Administration (SBA) Economic Injury Disaster Loan Program

Small business owners in New York are currently eligible to apply for a low-interest loan due to Coronavirus (COVID-19) through the U.S. Small Business Administration (SBA).

SBA is working directly with state Governors to provide targeted, low-interest loans to small businesses and nonprofits severely impacted by the Coronavirus (COVID-19). SBA’s Economic Injury Disaster Loan Program offers working capital loans of up to $2 million to pay fixed debts, payroll, accounts payable and other bills. The interest rate is 3.75% for small businesses without credit available elsewhere; businesses with credit available elsewhere are not eligible. The interest rate for non-profits is 2.75%.

NYC Small Business Continuity Fund

Businesses with fewer than 100 employees who have seen sales decreases of 25% or more will be eligible for zero-interest loans of up to $75,000 to help mitigate losses in profit.

Link to apply:

Applicants must:

  • Be located within the five boroughs of New York City
  • Demonstrate that the COVID-19 outbreak caused at least a 25% decrease in revenue
  • Employ 99 employees or fewer in total across all locations
  • Demonstrate ability to repay the loan
  • Have no outstanding tax liens or legal judgments


NYC Employee Retention Grant Program Application

This grant offers small businesses and nonprofits with 1-4 employees a grant to cover 40% of payroll costs (up to $27,000) for two months to help retain employees.

Link to apply:
Before applying, please contact Ana Rodriguez at

Applicants must:

  • Be located within the five boroughs of New York City
  • Demonstrate that the COVID-19 outbreak caused at least a 25% decrease in revenue
  • Employ 1-4 employees in total across all locations
  • Have been in operation for at least 6 months
  • Have no outstanding tax liens or legal judgments

In order to demonstrate revenue loss, the applicant must be able to show at least a 25% decrease in either calculations:

  • Total revenue of two consecutive months in 2020 vs. total revenue of the same two months in 2019
  • Average monthly revenue of any two consecutive months in 2020 vs. average monthly revenue of all of 2019

In the meantime, we recommend that you pull financial documents as proof of revenue, such as:

  • 2019 tax returns
  • Bank Statements (2019 & 2020)
  • Quarterly sales tax filings
  • Point-of-sales reports
  • Certified profit & loss statement